Creative Effectiveness | MMA
From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Release Date: 
September, 2019
Keywords: 

To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Release Date: 
March, 2019
Education Section: 
Members Only
Release Date: 
March, 2019
Attention and Cognitive Process in Mobile
Members Only
Release Date: 
March, 2019
Education Section: 
 NEW

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Release Date: 
October, 2021

MMA and Culture Group are proud to share The Metaverse is the Medium, our whitepaper detailing the future of consumer engagement in the virtual realm. Read on to understand the background of the Metaverse, the Metaverse marketing ecosystem, which brands are winning, who the key players are, and how you can get involved.

The future of consumer engagement is unfolding right before us through extended and synthetic reality. What more are you waiting for?

Release Date: 
August, 2021

Wednesday, March 17, 2021 - 2:30pm to 3:30pm ICT

Speakers: 
Country Manager Vietnam, Myanmar and Cambodia
MMA Asia Pacific Limited
Managing Director
Certified Digital Professional (CDP) Indonesia
Presented by:

Friday, May 29, 2020 - 3:00pm to 4:00pm SGT

Speakers: 
Founder & Chair
UN:Ventures
Managing Director of EMTEK, and CEO of Vidio
EMTEK
Director, APAC Marketing, DTC/Disney+
Disney
Webinar Partner:
Watch the Webinar:

Wednesday, May 20, 2020 - 12:30pm to 1:30pm IST

Speakers: 
MMA India Board Member; Head of Global Business Solutions, Southeast Asia
TikTok
Webinar Sponsor:
Watch the Webinar: