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 NEW

The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.

Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.

The promary device for access to technology is the mobile phone. According to Statista,  in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.

Release Date: 
October, 2021
File Size: 
4.24MB
Education Section: 
 NEW

The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.

Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.

The promary device for access to technology is the mobile phone. According to Statista,  in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.

Release Date: 
October, 2021
File Size: 
4.24MB
Education Section: 
Keywords: 
 NEW

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Release Date: 
October, 2021

Tuesday, August 24, 2021 - 2:00pm to 3:00pm SGT

Speakers: 
VP, Global Media, APAC & Africa
Unilever
CEO
ESHAP
Business Director ASEAN & India
Epic Games
Co-Founder
Potion Projects
Founder
RTFKT Studios
Head of Asia Operations
Genies
Global Head of Technology & Innovation
Anheuser-Busch InBev
Webinar Partner:
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Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.
Release Date: 
June, 2021
Education Section: 
Keywords: 
Release Date: 
April, 2021
Education Section: 

Tuesday, July 21, 2020 - 4:00pm to 5:15pm IST

Speakers: 
MMA India Board Member; Senior Country Marketing Director
Google India and South East Asia
MMA India Board Member; Group MD, Isobar South Asia
Isobar India
MMA India Board Member; Director of Marketing and Communications
McDonald’s India
CEO
Agrahyah Technologies and aawaz.com
Vice President
Times Internet
Watch the Webinar:
Members Only
What are the differences between in-app and mobile web ad inventory? How can creative formats be leveraged to make the most of the mobile environment? And how might video playback experiences in mobile affect KPIs?
Release Date: 
March, 2019
What are the differences between in-app and mobile web ad inventory? How can creative formats be leveraged to make the most of the mobile environment? And how might video playback experiences in mobile affect KPIs?
Release Date: 
March, 2019

Thursday, May 17, 2018 - 2:00pm to 3:00pm EDT

Speakers: 
Global VP Ad Product
King
VP Marketing, Insights
Activision
Webinar Sponsor:
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