Consumer Engagement | MMA
From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Release Date: 
September, 2019
Keywords: 

To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Release Date: 
March, 2019
Education Section: 
Members Only
Release Date: 
March, 2019
Attention and Cognitive Process in Mobile
Members Only
Release Date: 
March, 2019
Education Section: 

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