Trends Reports | Page 2 | MMA
 NEW

Technology transformation has been enabled by Vietnamese’s highly adaptable digital consumers, who are becoming enthusiastic about these technologies. By the end of 2020, the number of internet users in areas outside metros hit 91% and for the first time ever surpassed TV in both penetration and time spend.

Release Date: 
October, 2021
File Size: 
4.24MB
Education Section: 
 NEW

The MMA & WARC report summarises the Vietnam findings of our latest APAC modern marketing survey, which assesses how advertisers and agencies are using, and planning to use mobile as a part of their marketing strategy. It focuses on the critical areas which need to be taken into account by advertisers, including the importance of social, the impact of commerce on the use of mobile, the challenges being faced and the future of mobile technology.

Release Date: 
September, 2021
Keywords: 
 NEW

As digital services become mainstream and consumer behaviors continue to evolve with this shift, brands must keep up to drive relevance and preference. To help brands navigate the modern marketing challenges, MMA in partnership with GroupM and Google present Ecosystem Report 2021: Modern Marketing, that brings together consumer behavior and digital strategies to help brands advance their digital marketing maturity, with case studies on various trends such as Artificial Intelligence, Machine Learning, Measurement, and Programmatic.

Release Date: 
September, 2021
 NEW

The MMA & WARC report summarises the Indonesia findings of our latest APAC modern marketing survey, which assesses how advertisers and agencies are using, and planning to use mobile as a part of their marketing strategy. It focuses on the critical areas which need to be taken into account by advertisers, including the importance of social, the impact of commerce on the use of mobile, the challenges being faced and the future of mobile technology.

Release Date: 
September, 2021
Keywords: 

After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media.

In APAC, leaders in mobile adoption, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120bn this year, of which mobile is set to be worth $62bn, per WARC Data.

Release Date: 
September, 2021
Keywords: 

A closer look at Vietnam's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew. 

Release Date: 
September, 2021
File Size: 
2.47MB
Education Section: 

MMA and Culture Group are proud to share The Metaverse is the Medium, our whitepaper detailing the future of consumer engagement in the virtual realm. Read on to understand the background of the Metaverse, the Metaverse marketing ecosystem, which brands are winning, who the key players are, and how you can get involved.

The future of consumer engagement is unfolding right before us through extended and synthetic reality. What more are you waiting for?

Release Date: 
August, 2021

A closer look at India's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.

Release Date: 
August, 2021
Education Section: 

As more businesses continue to invest in MarTech solutions, and the Indonesian marketing landscape continues to evolve, it is crucial for marketers to identify trends and best practices that will help them accelerate business growth. 

In line with MMA’s mission to continuously enlighten, empower and enable marketers to shape the future of modern marketing, we have developed the MMA Indonesia MarTech Report 2021. It includes valuable insights into Indonesia’s MarTech landscape, delving into topics such as advertising and promotion, content and experience, and commerce and sales.

Release Date: 
June, 2021
File Size: 
18.7MB

We are delighted to share with you our much insightful information regarding the potential of mobile marketing to approach rural consumers via the Vietnam Rural Report by Cốc Cốc.

MMA, in collaboration with Cốc Cốc, has established a detailed report which aims to provide marketers with valuable figures of the potential of mobile marketing in Vietnam’s rural area in 2020, especially when the rise of digitalization has great contributions to various campaigns’ success.

Release Date: 
January, 2021
File Size: 
7.49MB