United Kingdom | MMA

Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth

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State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC

London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. 

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Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. As smartphone technology becomes more and more sophisticated, the line between the mobile medium and the rest of the online media mix is increasingly blurred. This blurring means the distinction between mobile and the rest of digital is hard to make, leading to fewer respondents this year labelling their strategy as ‘mobile-first’ and only 22% having a separate mobile marketing budget. 

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June, 2021
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Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands

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Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale up advertising capabilities in the mobile gaming market and offer their wide advertiser network non-intrusive cost-effective in-game ad formats.

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Wednesday, May 5, 2021 - 12:30pm to 1:00pm BST

Speakers: 
Managing Director, EMEA
MMA
Business Development Manager
STORYLY
Head of TazeDirekt & Microline
MiGROS TiCARET A.S.

Tuesday, April 20, 2021 - 12:30pm to 1:30pm BST

Speakers: 
Managing Director, EMEA
MMA
SVP EMEA
The Trade Desk
Brand and Marketing Director
TSB
Formerly CMO
Pret A Manger
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Wednesday, January 13, 2021 - 12:00pm to 1:00pm GMT

Speakers: 
Managing Director, EMEA
MMA
Chief Content Officer
MMA Germany
Lead Product Strategist
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Wednesday, November 25, 2020 - 12:30pm to 1:30pm GMT

Wednesday, September 30, 2020 - 12:30pm to 1:30pm BST

Speakers: 
Managing Director - Central Europe
AppsFlyer
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