mobile advertising | MMA

The Definitive Guide to Location Data

There is a lot of confusion that exists about location data. Although the concept has been around for a while, the mobile advertising and marketing industries have a habit of making claims and conflating ideas so often that it becomes difficult to understand what is real, what is possible, and what is completely unfounded.

Gimbal's Definitive Guide to Location Data is a deep dive about how location technology works, the valuable data it generates, and where it can be applied.

2018 Holiday Advertising Forecast - Survey

This holiday season, retail spending, both online and in-store, could reach new heights. The latest Consumer Confidence Index numbers, which measure consumer sentiment towards buying intentions, haven’t been this high since October 2000, eighteen years ago.

To understand how and when retailers plan to reach holiday shoppers, we surveyed over 260 owners and managers of small-to-medium businesses in the United States. Find insights on:

  • Where SMBs will spend their holiday ad dollars
  • The influence of geotargeting
  • Which digital channels will get the most attention
  • Holiday ad spending trends 

MMA members can download a copy here.


Research Type(s): 

ETERMAX IMPULSA EL MOBILE GAMING EN LA MMA

ETERMAX IMPULSA EL MOBILE GAMING EN LA MMA La desarrolladora de juegos líder en LATAM, se incorpora a la Mobile Marketing Association para llevar innovación tecnológica y tendencias del mobile gaming a los negocios digitales Buenos Aires, 5 de abril de 2017 - Etermax, la desarrolladora de juegos para móviles argentina, anuncia su incorporación a la Mobile Marketing Association (MMA), abriendo un nuevo camino dentro de la organización para aportar sus profundos conocimientos sobre el mobile gaming y su papel en los negocios digitales en Latinoamérica.

Mobile Is the Internet: Seven Reasons Why Mobile Is Eating the World

Benedict Evans, a partner at Andreessen Horowitz, recently spoke at the Mobile Marketing Association’s CEO & CMO Summit on why mobile is replacing the PC as the center of technology.

Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America

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Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America • Audio.ad will be XAPPmedia’s exclusive representative in Latin America and the U.S. Hispanic market • Audio.ad will offer XAPP Ads® that enable mobile consumers of music streaming services and other audio apps to interact with advertising simply by speaking
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AUDIO.AD LANZA EN LATINOAMÉRICA Y EN ESTADOS UNIDOS EL FORMATO PUBLICITARIO DE AUDIO INTERACTIVO XAPP ADS®

Submitter's Company: 
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AUDIO.AD LANZA EN LATINOAMÉRICA Y EN ESTADOS UNIDOS EL FORMATO PUBLICITARIO DE AUDIO INTERACTIVO XAPP ADS® • Audio.ad será el representante exclusivo de XAPPmedia en América Latina y el mercado hispano de los Estados Unidos • XAPP Ads® permite a los consumidores móviles de servicios de música digital y aplicaciones de radio interactuar con anuncios publicitarios a través de la voz.
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Think you don’t need mobile in your channel split? Think again.

Last year most sites saw that mobile usage topped that of desktop. A lot of smart advertisers have already started increasing their mobile spend on mobile, but still many marketers don't understand how big mobile really is. As a result, the marketers that do not shift spending from desktop towards smartphones/tablets are missing out on a lot of consumers. Mobile is already huge for consumers and if you don't act now your brand will really miss out.

How huge is mobile really?

Swedbank Mobile bank

Member Submitted Content
Submitter's Company: 
Nexd

Title: Swedbank Mobile bank

Brand: Swedbank

Category: Financial services

Agency: Nexd

Vendors: Delfi, Postimees, Õhtuleht, Smartad

Region: Estonia

Timeline: 28.12.15 - 17.01.16

Results:

Teaser Image: 
Swedbank Mobile bank screen
Case Study Type(s): 
SlideShare

Closing the Gap Between Mobile Consumption and Ad Spend

 Closing the Gap Between Mobile Consumption and Ad Spend