mobile loyalty | MMA

Coca-Cola Freestyle Case Study

Member Submitted Content
Submitter's Company: 
Bottle Rocket
Why did we get 
a call?
Coca-Cola had a problem. Their slick new touch-enabled soda fountain, the Freestyle dispenser, could produce literally millions of Coke product combinations. But lines were getting long as people learned how to use Freestyle and played with new combinations.
The answer: a mobile app that consumers could use to create personal mixes beforehand, then share with the Freestyle machine and friends. Problem solved. Well, not exactly. The first version of the app failed to launch. Enter Bottle Rocket.
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Bottle Rocket's Coca-Cola Freestyle Case Study
Case Study Type(s): 

KPIs of a non-payment digital wallet service designed for commerce.

Member Submitted Content
Submitter's Company: 
CardMobili
KPIs of a Non-Payment Digital Wallet Service. The data in this infographic represents the performance of one of CardMobili´s live commercial deployments and data was collected from April 1st to September 30th, 2014.
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