Benchmark Studies | Page 6 | MMA
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The State of Mobile Marketing in China report published by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how China organisations and agencies are responding to the ever-expanding reach and importance of mobile.

Release Date: 
December, 2014
Education Section: 
Members Only

The State of Mobile Marketing in India report published by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how India organisations and agencies are responding to the ever-expanding reach and importance of mobile.

 
 
Release Date: 
December, 2014
Education Section: 
Members Only

The State of Mobile Marketing in Singapore report published by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how Singapore organisations and agencies are responding to the ever-expanding reach and importance of mobile.

Release Date: 
December, 2014
Education Section: 
Members Only

The State of Mobile Marketing in Asia Pacific report published by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how APAC organisations and agencies are responding to the ever-expanding reach and importance of mobile.

The research, which is accompanied by country-specific presentations for Australia, China, India and Singapore, looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area.

Release Date: 
December, 2014
Education Section: 
Members Only
Release Date: 
December, 2014
Education Section: 

The MMA India report, powered by exchange4media, (in its third year now) is based on extensive research, including the body of mobile advertising work seen in the market, the spends of large advertisers on the medium, spend numbers of top media agencies, figures from service providers, and reference conversations with other prominent mobile players.

Release Date: 
October, 2014
File Size: 
401 KB
Education Section: 
Release Date: 
September, 2014
File Size: 
8.5 MB
Education Section: 
Mobile Creative Analysis

Tremor Video, Inc., an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, and the Mobile Marketing Association (MMA), the world’s leading global non-profit trade mobile marketing association, released its research study entitled Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units. 

Release Date: 
July, 2014
File Size: 
398.8 MB (This is a large file and may take a few minutes to download)
Education Section: 
Smart Mobile Cross Marketing Effectiveness Research Insight Report

With marketers focused on their bottom line, few have the resources to initiate a robust analysis on how media channels interact and integrate. To provide the industry greater clarity about the value of mobile marketing, the MMA is committed to delivering insights surrounding mobile’s impact on ROI and its affect on business goals.

Release Date: 
May, 2015
File Size: 
684 KB
Education Section: 
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