Best Practices | Page 3 | MMA

In this joint project between MMA Global and Neustar, we used return on ad spend (ROAS), a widely used measure of marketing success, to develop an innovative ‘v2.O’ framework—as this report’s title notes—to help brands target a new group of consumers: the ‘movable middles.’

Release Date: 
January, 2021
File Size: 
4.8

MMA India, in association with mFilterIt, has published the Ad Fraud Elimination Guidelines recommending best practices to combat the challenge through collaborative endeavours of advertisers, agencies and the publishers.

Release Date: 
November, 2020
Education Section: 
Release Date: 
October, 2020
Education Section: 

The Mobile Marketing Association and Decision Lab Ad Fraud report is the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavour benefits all stakeholders in the business.

 

Release Date: 
November, 2019
Keywords: 
Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Release Date: 
May, 2019