The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data.
Developed to help marketers get ahead of the curve in securing, organizing and managing quality data. Most researchers, marketers, and analytics people are not data architects, so this guide ensures that the team understands the data assets it will take to be successful with MTA. Specifically, the guide:
Provides a section-by-section explanation of considerations that should be taken in the MTA data planning process
Defines data asset types and relational structures
A new report by the MMA and RadiumOne is ready for download, and an essential read for any marketer who is trying to figure out how mobile impacts the consumer journey – and how well other marketers believe they are executing in mobile. In it, you’ll learn:
What the top mobile signals are for branding, by vertical.
What signals marketers are employing, based on KPIs.
How the purchase funnel really works. (Hint: It’s not a funnel.)
What marketers feel is their biggest challenge when it comes to leveraging data to improve marketing performance.