EMEA | MMA

Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth

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State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC

London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. 

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Nabd and Huawei Partner to Provide Personalized Arabic News to Huawei Smartphone Users in MENA.

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Nabd App
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Dubai, October 2020 | Nabd, the world's largest Arabic News Aggregator platform, has today announced its strategic partnership with Huawei, whereby Nabd provides personalized Arabic content for Huawei smartphone users in the MENA region via “Huawei Assistant” and “Huawei Browser”.

 

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Wunderman Thompson (South Africa)

EMEA
4 November, 2021 | London

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TikTok Information Technologies UK Limited

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