Mobile Marketing | Page 2 | MMA

What the future of mobile data has in store

What does the boom of mobile data mean for digital marketers today? Check out the article below, or follow here to read the full article on Mobile Marketer.
 
By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram. 
 

Auto marketers’ challenge: building channels to reach mobile shoppers

Marketers that develop new channels to reach mobile shoppers will be the winners in the automotive space this year as brands boost budgets to establish their identity with on-the-go buyers and hard-to-reach millennials.
 

JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things

In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself as “a testing ground for the activation of next-generation connected devices." The Toronto-based firm’s goal is to build a platform capable of talking to a variety of devices with the aim of driving store visits.

Marriott Mobile App Launch

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Submitter's Company: 
Beeby Clark+Meyler
To stand out in the crowded travel marketing space and excite its target audience, Marriott needed to try something different. Beeby Clark+Meyler helped them achieve this by tapping into the ubiquitous smartphone itself as a secret marketing weapon. Our strategy: surround the traveler with a plea from his smartphone. The phone "pitched" the traveler on the benefits of getting the new free Marriott mobile app, and getting them both a vacation.
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Elements Therapeutic Massage Increases Redemption by 91% using Rich Media Messaging vs. SMS

Member Submitted Content
Submitter's Company: 
Iris Mobile

Elements Therapeutic Massage in Palatine, IL wanted to truly test the effectiveness of their marketing message using various marketing channels. As part of a Chicago-based pilot program with Iris Mobile, a 3 part test was conducted to track the results.

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How to Promote Your Mobile App

Express Delivers #OneHotDate Using Rich Media Messaging

Member Submitted Content
Submitter's Company: 
Iris Mobile

It was one hot Valentine’s Day for Express shoppers as the retailer worked with Iris Mobile to create a special holiday campaign using Rich Media Messaging (RMM).

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Express Opts for Rich Media Messaging to Boost Sales

Express Opts for Rich Media Messaging to Boost Sales
Mashable, December 17, 2013

Strong sales over the holiday season can make or break a year. Standing out from the crowd becomes even more important in a year like 2013, when 
Morgan Stanley has projected retail sales to be the weakest since 2008.

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Chicago Shakespeare Theater, Leo Burnett & Iris Mobile wins BIG with over 10 awards for “Sunday in the Park with George”

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art. After the performance the audience was encouraged to join a mobile messaging campaign to discover the secret of the missing characters.

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