Shyam Ravishankar is currently the Director of Trading Desk for South Asia & Southeast Asia for ada asia, which is the largest company in Asia that integrates data, insight, media & content to deliver business outcomes. He drives programmatic initiatives, brand & strategy conversations, Data integrations, and anything that connects with a platform to deliver outcomes. He has 18+ years in advertising and marketing across integrated, multi-channel marketing and customer experience strategies to elevate brand awareness, increase consumer engagement, deliver exponential conversion and sales uplift.
Before joining ada, Shyam Ravishankar was with Omnicom Media Group Malaysia as the Head of Digital who was tasked to support digital initiatives for clients handled by agencies OMD and PHD. Being an Integrated Strategist, Shyam has been Consulting & building brands using data driven strategies across multiple industry sectors – Technology, FMCG, Financial Services, Education, Online Classifieds, Real Estate, Corporate and Travel in India, South Asia and South East Asia.