Advertising runs in Skalberg family. His brother is a ECD and so is his father. Having started out in newspapers he moved agency side and was fortunate enough to work on some of the most successful multi-national brands in the world today. Structured, strategic and with a strong conviction Peter has built Asia as his home for the past 23 years. With over 30 years of advertising experience managing offices and global brands his experience is vast covering a wide range of brands and products such as Heineken, NOKIA, GM, Fosters, REDBULL, Bel, Ferrero, Nestle, EMIRATES, Coka-Cola, Colgate & TIGER Beer to name a few. Having first worked in Vietnam 1994 he is back in Saigon building the Y&R philosophy of Resisting the usual for the Y&R Indochina network.