Started her banking career with HSBC in early 2008 as a marketer, Ha soon realized banking and digital could really go with each other to offer a greater and seamless customer experience especially in marketing. She led several digital banking product launches and actively promoted digital marketing for the bank.
She moved to join Citibank in Oct 2013 as their Digital Marketing Manager, aiming to build a fully digital sales channel as a new banking product distribution in the market. Right now, online and social channel is not only the cost-effective marketing interface but also a uprising sales channel that is getting more attention from the market with the significant drive by Ha and the digital team. Citibank has become the pioneering financial institution who successfully developed this end-to-end digital funnel in Vietnam.