Huong Ta is Head of Digital, Samsung Mobile Vietnam. Her role is to manage Samsung IM digital marketing across digital touch points.
Prior joining Samsung, Huong Ta was Digital Director at Mindshare Vietnam. She specializes in the digital Products & Innovations, syndication of multi-digital platform and ensures the campaigns are brought to life. Her responsibility is to help inject digital initiative & digital strategy into the agency's work on its largest account, Unilever as well as develop best expertise resource in Mindshare. Huong's career began in mobile added value industry in 2005 and in 2010 moved to digital creative agencies before joining media industry in 2013. Huong was the runner up for Southeast Asia Channel / Engagement Planner of the Year 2015 – the region's most prestigious in advertising and communications industry awards across Asia-Pacific held by Campaign Asia. And she was nominated as Digital Specialist of the Year 2016 – Mindshare APAC.