Elizabeth Venkataraman heads the marketing function of the consumer banking, commercial banking and Wealth businesses at Kotak Mahindra Bank. She also leads marketing alliances. She is a part of the Management Committee of the Consumer Banking business.
In her current role, she is responsible for driving the brand’s strategic direction and contributing to business growth. She was a part of the team that anchored the launch of Kotak 811 - India’s first downloadable digital bank account. Kotak 811’s campaigns – #IndiaInvited, #DreamsInvited and Video KYC, are a testimony to her strength of spearheading campaigns that build strong marketing efficacy.
Elizabeth is also driven by her passion to empower women by becoming financially independent, and one of the key marketing initiatives that she drives and which is close to her heart is Kotak Silk, a banking programme exclusively for women. Her love for innovation is represented by her pioneering initiative of taking art off the wall and into the customer’s wallet. She launched the special edition series of debit cards where renowned Indian artists such as Paresh Maity and Seema Kohli made a 2” x 3” debit card their canvas.
Elizabeth joined the Kotak Mahindra Group in 2004. Over the last 15 years, she has worked with a number of businesses including Wealth Management, Securities, International, Life Insurance and General Insurance.
At Kotak Life Insurance, she delivered a significant brand promise project along with a very successful campaign ‘Sau Saal Jiyo’, which was rated #1 by Brand Equity. It delivered a 4-point jump in spontaneous awareness and was one of the best product launches by Kotak Life Insurance in terms of sales.
Elizabeth is a graduate in Commerce from Jyoti Nivas College, Bengaluru and an MBA (Marketing) from Narsee Monjee Institute of Management Studies, Mumbai.
Outside of work, she is a doting mother and homemaker. She is also a fitness, music, movie and travel buff. While not exploring offbeat locations, she is known to attend first day first shows with her daughter, Mandira and husband, Venkataraman.