Cindy Loan Pham is an award-winning veteran Marketer. In a career spanning almost 20-years, Cindy has worked with several global leading brands in blue-chip companies including Pepsi, Lay's, Doritos, Pond's, Friso and others for the Vietnam market and wider Asia Pacific Region. After a 6-year tenure in regional roles for Pepsico, she has returned to Vietnam and embarked on a new adventure as Marketing Director for Fonterra Brands Vietnam, leading critical transformations for Anlene and Anmum.
Cindy loves finding ways to breathe new life into brands and growing them with purposes. She has led several successful campaigns including the best Pepsi Football with KFC in SE Asia, laying the foundation for 7Up Revive in Vietnam, and the Lay's Messi campaign across 5 markets in Asia. Her unique background across different brands in highly competitive categories and markets has given her an authentic consumer approach that allows her to connect the brands with their consumers in the most relevant situations and in meaningful ways. Cindy believes Mobile Marketing is a disruptive way to build brand trust, affinity and conviction with consumers right at their finger tips.