Business Impact Index | MMA
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Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2019 Winners

    Advertiser
    Brand
    Agency Network
    Holding Company
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology
    Advertiser
    Brand
    Agency Network
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology
    Advertiser
    Brand
    Agency Network
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology
    Advertiser
    Brand
    Agency Network
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology
    Advertiser
    Brand
    Agency Network
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands and technology enablers driving significant business impact through mobile-first campaigns.

In partnership with:

Warc

Top Advertisers - Global 2019

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Rank Advertiser Location Region Points
1 Unilever Netherlands / UK Global 1124.2
2 PepsiCo USA Global 638.2
3 Coca-Cola Company, The USA Global 390.8
4 Alphabet USA Global 373.7
5 Yum! Brands USA Global 270.7
6 McDonald's USA Global 247.3
7 Nestlé Switzerland Global 227.1
8 Sabancı Holding Turkey Global 177.6
9 Turkcell Holding Turkey Global 175.3
10 GlaxoSmithKline UK Global 164.2
11 Nike USA Global 164.1
12 Vodafone UK Global 139.7
13 Biti's Vietnam Global 138.1
14 Restaurant Brands International Canada Global 130.8
15 Heineken Netherlands Global 127.0
16 Dimes Turkey Global 107.2
17 Meesho India Global 105.3
18 İşbank Turkey Global 97.8
19 DenizBank Turkey Global 92.7
20 Mastercard USA Global 90.9
21 BP UK Global 90.1
22 Pioneer South Africa Global 87.7
22 T-Mobile USA Global 87.7
24 Samsung South Korea Global 87.0
25 LegalWise South Africa Global 86.7
26 Royal Dutch Shell Netherlands Global 83.8
27 General Motors USA Global 82.7
27 Reckitt Benckiser UK Global 82.7
29 RAKBANK United Arab Emirates Global 82.4
30 Renault France Global 78.4
31 Tiger Brands South Africa Global 76.0
32 BRF Group Brazil Global 74.3
33 Huawei Investment & Holding Co., Ltd. China Global 73.3
34 Direktorat Pemilih Muda, Tim Kampanye Nasional Jokowi-Amin Indonesia Global 71.4
35 BMW Germany Global 71.3
36 Godrej Group India Global 68.0
37 Chipotle USA Global 67.7
38 sahibinden.com Turkey Global 65.9
39 Migros Turkey Global 61.9
40 Etisalat United Arab Emirates Global 61.8
41 Telefónica Spain Global 60.0
42 Asian Paints India Global 56.0
42 Fonterra New Zealand Global 56.0
44 Ferrero International Luxembourg Global 55.0
45 Aditya Birla Capital India Global 54.4
45 Ariston Thermo Group Italy Global 54.4
47 Pizza Pizza Canada Global 52.7
48 Grupo Dignidade Brazil Global 50.3
49 Aldi Germany Global 49.9
50 Johnson & Johnson USA Global 49.3
51 Change Vietnam Vietnam Global 48.8
52 Comcast USA Global 48.5
52 FOX Networks Group USA Global 48.5
54 Anheuser-Busch InBev Belgium Global 45.5
55 The Walt Disney Company USA Global 45.3
56 Garanti BBVA Turkey Global 45.1
57 Sony Corporation Japan Global 45.0
58 Samsonite Hong Kong Global 44.4
58 VNG Corporation Vietnam Global 44.4
60 Dischem South Africa Global 44.0
61 Almari Saudi Arabia Global 41.2
61 Perfetti Van Melle Netherlands / Italy Global 41.2
63 EF Switzerland Global 40.6
63 Government of Argentina Argentina Global 40.6
65 Amazon USA Global 40.4
66 Brisa Turkey Global 40.0
66 HDFC Bank India Global 40.0
66 Vivendi France Global 40.0
69 General Mills USA Global 37.1
70 Tata Group India Global 36.4
71 Pernod Ricard France Global 36.3
72 Natura&Co Brazil Global 36.2
73 Philips Netherlands Global 36.0
73 ViacomCBS USA Global 36.0
75 Ad Council USA Global 34.2
76 Sea Limited Singapore Global 32.8
76 WildAid USA Global 32.8
78 Kopelco sa. Argentina Global 32.5
78 SBT Brazil Global 32.5
80 Estée Lauder Companies USA Global 32.4
81 Sendo Vietnam Global 32.0
82 Kia Motors South Korea Global 29.1
83 Sanofi Aventis France Global 28.9
84 BlueScope Australia Global 28.4
84 Grofers India Global 28.4
84 INASGOC Indonesia Global 28.4
84 Titan India Global 28.4
88 Accenture Ireland Global 28.0
89 Deutsche Telekom Germany Global 25.6
89 Samaritan USA Global 25.6
89 The Shelter Pet Project USA Global 25.6
92 Sanofi France Global 25.1
93 Uber USA Global 24.8
94 SC Johnson USA Global 24.7
94 SunRice Australia Global 24.7
96 Fox Sports Pty USA Global 24.4
97 Adidas Germany Global 24.0
97 Distell South Africa Global 24.0
97 Maxi Mobility Spain Global 24.0
97 PRISA Spain Global 24.0
97 Turkish Airlines Turkey Global 24.0
97 United Breweries Ltd. India Global 24.0
103 LG South Korea Global 20.4
104 Rappi Colombia Global 20.3
105 Airtel India Global 20.0
105 FrieslandCampina Netherlands Global 20.0
105 Indiabulls India Global 20.0
105 Koctas Turkey Global 20.0
105 Petrol Ofisi Turkey Global 20.0
110 Stage Stores USA Global 18.5
111 Globe Telecom Philippines Global 17.6
112 Yapı Kredi Turkey Global 16.5
113 CKE Restaurants USA Global 16.2
114 Abbott USA Global 16.0
114 Banco Bilbao Vizcaya Argentaria Spain Global 16.0
114 Beiersdorf Germany Global 16.0
114 Combiphar Indonesia Global 16.0
114 Guiltfree Industries Limited India Global 16.0
114 Liberty South Africa Global 16.0
114 Spur Corp South Africa Global 16.0
114 VakifBank Turkey Global 16.0
114 Zurich Insurance Group Switzerland Global 16.0
123 Government of USA USA Global 12.8
123 Radiant USA Global 12.8
125 Bimbo Mexico Global 12.2
125 Cosan Brazil Global 12.2
127 Goibibo India Global 12.0
127 Golden Resources Dev International Ltd. Hong Kong Global 12.0
127 Grab Malysia / Singapore Global 12.0
127 Mondelez International USA Global 12.0
127 Telecoming Spain Global 12.0
127 Transunion USA Global 12.0
133 Mercado Libre Argentina Global 10.0
133 Miami International Airport USA Global 10.0
133 NextEra Energy USA Global 10.0
133 Paramount Pictures USA Global 10.0
137 Yili China Global 8.8
138 Firehouse Restaurant Group USA Global 8.5
138 Lufthansa Group Germany Global 8.5
138 Toyota Motor Corporation Japan Global 8.5
141 Standard Bank South Africa Global 8.3
142 Expo2020 United Arab Emirates Global 8.2
143 MINISO China Global 8.1
143 Tramontina Brazil Global 8.1
145 AXA France Global 8.0
145 Bank Mandiri Indonesia Global 8.0
145 Capfin South Africa Global 8.0
145 DGB South Africa Global 8.0
145 Diageo UK Global 8.0
145 Dogus Group Turkey Global 8.0
145 FE Credit Vietnam Global 8.0
145 Government of South Africa South Africa Global 8.0
145 Hillside Beach Club Turkey Global 8.0
145 Idea India Global 8.0
145 Istanbul Cerrahi Hospital Turkey Global 8.0
145 Naspers South Africa Global 8.0
145 Procter & Gamble USA Global 8.0
145 Retroviral South Africa Global 8.0
145 Vicinity Media South Africa Global 8.0
160 Swimco Canada Global 5.0
160 Yapı Kredi Turkey Global 5.0
162 Performadz Dijital Medya Turkey Global 4.3
162 Rituals UK Global 4.3
162 South African Tourism South Africa Global 4.3
162 TD Ameritrade USA Global 4.3
166 Congresso em Foco Brazil Global 4.1
166 Intuit USA Global 4.1
168 Arcelik Pazarlama Turkey Global 4.0
168 Auto2000 Indonesia Global 4.0
168 Axiata Group Malaysia Global 4.0
168 Essel Group India Global 4.0
168 Eti Turkey Global 4.0
168 Famous Brands South Africa Global 4.0
168 Food Lover's Market Group South Africa Global 4.0
168 HM Sampoerna Indonesia Global 4.0
168 Kellogg's USA Global 4.0
168 Kitabisa Indonesia Global 4.0
168 Levis USA Global 4.0
168 M-Net South Africa Global 4.0
168 Mahindra India Global 4.0
168 Massmart South Africa Global 4.0
168 MD Pictures Indonesia Global 4.0
168 NuMetro South Africa Global 4.0
168 PT Indosiar Visual Mandiri Indonesia Global 4.0
168 PT Paragon Technology and Innovation Indonesia Global 4.0
168 PT. Telekomunikasi Indonesia Global 4.0
168 Sanlam South Africa Global 4.0
168 Sedes Holding Turkey Global 4.0
168 Steinhoff International Holdings N.V. South Africa Global 4.0
168 Telkom South Africa Global 4.0
168 Tiki Vietnam Global 4.0
168 Total S.A. France Global 4.0
168 Vietnam Mobile Telecom Joint Stock Company Vietnam Global 4.0
168 Vinhomes Vietnam Global 4.0