[Vietnam Whitepaper] Mobile App Trends 2021: A Regional Benchmark of App Performance | MMA
Release Date: 
September, 2021
File Size: 
2.47MB
Education Section: 
Document Context: 
General
Region: 

A closer look at Vietnam's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew. 

In this report, we take a deep dive into mobile performance in Vietnam against APAC data, and spotlighting gaming apps trends to help marketers and developers understand user behavior in the region. 

KEY TAKEAWAYS:

  • Overall app installs trends in Vietnam vs APAC
  • Deep dive into fintech trends in Vietnam
  • Recommendations and forecasts from Vietnam's renowned fintech app(s)