The State of the Industry: 2020 Mobile Marketing in Indonesia | MMA
Release Date: 
November, 2020

The report includes topics on the impact of mobile in the advertising and marketing Industry, covering various data, valuable insights, several techniques, allocation of budgets, mobile effectiveness and trends & outlook in the industry. The report showcases how mobile has been resilient despite budget constraints during the pandemic & how we are important this space has become for brands and marketers.


  1. Livestreaming on social media will play a significant role going forward
  2. QR codes are the technology to watch in 2020
  3. Mobile marketing is resilient despite COVID-19 budget cuts
  4. Mobile is an effective channel but lack of Internet reach is a barrier to growth

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