MMA Text Marketing Initiative - Messaging in the Marketing Mix Strategic Framework v2.0 | MMA
Release Date: 
March, 2015
Education Section: 
Topics of Interest: 

Text Marketing – marketing via the messaging channel – provides the connective tissue between the physical, digital and traditional experiences a consumer has with a brand. Without a defined mobile messaging strategy in place, the brand’s ability to engage with the connected customer will take significantly longer to mature.

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