MMA Asia-Pacific Yearbook 2016: Mobile Magic
The 2016 Yearbook is packed with all the fresh perspectives and actionable insights that you have come to expect from MMA over the years. Now in its the fourth annual edition, the Yearbook has 17 articles from media and marketing experts, country developments from across the region, profiles of the MMA leadership and membership, and comprehensive data sets. From media ecosystems and behaviourial economics to best practices and leadership directions, this Yearbook has it all. The Yearbook is available for free download. Happy reading and sharing, and do send us your feedback to make the fifth edition even more insightful and to deliver mobile magic to your markets!