Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens
If your company is not yet a member of the MMA, you can read more about the report
in the Executive Summary. Download the Executive Summary now.
Read the Press Release:
According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.