State of the Industry 2015: Mobile Marketing in India by WARC in association with MMA | MMA
State of the Industry 2015: Mobile Marketing in India by WARC in association with MMA
Release Date: 
September, 2015
Keywords: 
Mobile Marketing in India
Report MMA India
marketing india
mobile industry 2015
mobile marketing india
Education Section: 

Marketers in India appreciate the importance of mobile but a significant number of respondents lamented the lack of reliable performance metrics as as per the joint research conducted by Warc and the Mobile Marketing Association. A qualitative analysis of comments from those surveyed suggested that a lack of marketer education was also a hindrance, with concerns ranging from a lack of technical understanding to a dearth of proven methods for delivering effective campaigns. Respondents held up Hindustan Unilever as the most innovative brand in mobile, describing it as "risk-taking" and having "inspiring creative".  To review key figures and learnings  download State of the Industry 2015: Mobile Marketing in India. 

Not an MMA Member? Please fill out the form below to find how you can get access to this document and to learn more about other useful resources.