2016 Global Mobile Trends Report | MMA
Release Date: 
November, 2016
Education Section: 

2016 Global Mobile Trends Report

For the second year, the MMA has partnered with Kantar Millward Brown to develop the 2016 Global Mobile Trends Report, a resource to help marketers implement more effective mobile marketing campaigns. In diving deep into the MMA’s 2016 Global Smarties and 2016 Cannes Mobile Lions winners and finalists, the report identifies shared characteristics of the most effective campaigns and unearths key mobile marketing trends. Further, the report outlines the business impact of a winning mobile marketing campaign.

View Regional Mobile Trends Reports: EMEA | APAC

Not an MMA Member? Please fill out the form below to find how you can get access to this document and to learn more about other useful resources.