Riccardo Brenna | MMA
Riccardo Brenna
Head of CMI, UK & Ireland
Ferrero

More than 20 years’ international experience in insights, analytics and marketing strategy in FMCG, Web-Internet and Mobile Technology with leading global brands – ACNielsen, Ipsos, Unilever, Orange, Coca-Cola, Sony Ericsson, Sony Mobile and Ferrero. My job usually entails creating and/or leading insight & Intelligence teams at local, regional and global level, designing and implementing new insights/intelligence tools and providing strategic analyses on consumers/markets/competitors to senior management/Board members.