mobile messaging | Page 2 | MMA Global

mobile messaging

Measuring Your Mobile Campaigns Beyond the Open Rate

What Marketers Need to Learn from Gaming

Humans have always been hardwired for the rush of a challenge and pride in beating opponents.  Now marketers are discovering the "power of play" to boost customer interaction.

How proper push messaging can keep your players engaged

Lessons from the Mcommerce Summit: State of Mobile Commerce 2013

Why does engagement matter? Because it drives customer satisfaction, utility and value.

And, according to Walgreens senior director of mobile commerce Tim McCauley, the best way to foster engagement with customers is through a multichannel marketing approach with mobile at its core.

This was a sentiment echoed by, well, nearly everyone who spoke last week at the Mcommerce Summit: State of Mobile Commerce 2013, organized by Mobile Commerce Daily.

OtherLevels 2.0 Promotes Intelligent Messaging to Retain More Mobile Consumers

Thumbnail: 
SAN FRANSICO, January 9, 2013 - OtherLevels, a San Francisco and Brisbane, Australia provider of mobile messaging analytics and retargeting for push, SMS and mobile email marketers, has enhanced its messaging analytics platform to provide world-class, actionable business intelligence that increases mobile customer retention, engagement and conversions.

Undefined
Member Mention: 

Halfbrick and OtherLevels Keeping Mobile Gamers Engaged

Thumbnail: 

SAN FRANCISCO – Globally-renowned game developer Halfbrick is joining forces with OtherLevels, a leader in analytics and retargeting for push, SMS and mobile email messaging, to maximize the value of its audience. Halfbrick is using OtherLevels’ analytics to boost engagement and monetization within its mobile apps by measuring push notifications in 13 languages, across 24 time zones.

Undefined
Member Mention: 

Split Testing and Retargeting: The Power to Boost Conversions Year-Round

Back in 2010, even with all the recession-fueled belt-tightening, retailers were delighted to find that holiday sales had jumped 5.5% between early November and Christmas Eve.

That was the best news retailers could have gotten after widespread economic pain drove down end-of-year sales in the previous two holiday seasons. Sales during the 2011 holidays saw another bump, of 4.1%. And this year analysts are expecting yet another increase, to a record $568.1 billion.

Game for Gaming: Why Video Games Are Brimming With Mobile Marketing Potential

When picturing the average gamer, you wouldn’t be blamed if that image depicts a geeky college-aged male with the latest gaming console and the greatest mobile gadgets – loaded with every imaginable app – all but surgically attached.

That image, though classic, would be inaccurate.