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How to Drive Customers to Your Stores and Increase Loyalty through Location-Enabled Technology

As the number of Americans with smartphones passes the halfway mark this year, retailers have an opportunity to directly engage with their customers and go on the offensive against “Showrooming,” a trend in which consumers use their smartphones in a store to scan the barcodes of products to find better deals on Amazon or at a nearby competitor’s location. It is clear that retailers must go on the offensive against showrooming and find new ways to market to consumers and harness the power of mobile phones.

Location Analytics: A New Discipline at the Intersection of the Digital & Physical Worlds

With the introduction of the iPhone and the rapid evolution of smartphones and tablets, users could access the web wherever they were. They also became consistently accessible, with most mobile device owners becoming so attached to the technology that they never had it far from them and they never turned it off.  By far the biggest single piece of new information that is available from consumers’ mobile devices is the accurate location of the device, powered by the onboard GPS that has become a hallmark of all modern smartphones.

Passbook Results Are In: What’s Working, What’s Not and What’s Next?

New Webinar: Passbook Results Are In: What's Working, What's Not and What Next?

Although Passbook launched last September, it’s still a relatively new technology. In this webinar, hear real program results from early Passbook adopters such as Sears, NFL and Texas Roadhouse. Additionally, the lead mobile analyst from Gartner will share his thoughts about the Passbook opportunity for marketers and what’s ahead for Passbook and the mobile wallet landscape.

Stage Stores Case Study: Building a Mobile Database to Power Mobile Marketing

In the fall of 2011, Stage Stores, a national and regional retailer with over 800 stores in 42 states, embarked on a bold new approach to the Back-to-School season with a mobile marketing campaign aimed at Mom shoppers, 60 percent of whom own a smartphone. SoundBite Communications was chosen to create an express consent framework that would meet the retailer’s mobile strategy objectives and work within a multi-channel marketing environment.

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SoundBite Report Forecasts Mobile Impact on Retail Industry in 2012

The mobile channel has vaulted itself into position to become the dominant way in which consumers search, share and shop; transforming the mobile and retail landscapes into a single entity. The rapidly growing smartphone penetration and capability has really begun turning marketing heads, fundamentally altering the power and scope of digital marketing. As marketers look toward 2012, high global penetration rates, ever increasing speed and demand have become the winning customer engagement trifecta for the retail sector.

Click here to download the report