US Consumer Luth Briefing Holiday Shopping | Mobile Marketing Association

MMA LUTH OCTOBER 2010 US MOBILE CONSUMER BRIEFING HOLIDAY SHOPPING VIA MOBILE (NOVEMBER 2010)

As the holiday season approaches, do mobile phone users expect to use their phones to do some of their holiday shopping or for organizing celebrations? If they are, what do they plan to use their phone for and where? What types of gifts would be helpful to shop for using a mobile phone?

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