Attribution | Page 5 | MMA Global

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According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.
Release Date: 
April, 2019
Multi Touch Attribution Marketer Survey (November 2018)
Release Date: 
November, 2018
Education Section: 

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The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data.

Release Date: 
January, 2018
File Size: 
532 KB
Education Section: 

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Developed to help marketers get ahead of the curve in securing, organizing and managing quality data. Most researchers, marketers, and analytics people are not data architects, so this guide ensures that the team understands the data assets it will take to be successful with MTA. Specifically, the guide:

  • Provides a section-by-section explanation of considerations that should be taken in the MTA data planning process
  • Defines data asset types and relational structures
  • Defines linking of different types of data

To download a preview of the guide, click here.

Release Date: 
May, 2020
Education Section: 

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Release Date: 
March, 2017
File Size: 
1.2 MB
Education Section: 

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A toolkit developed to guide marketers through the process of identifying, selecting and applying MTA solutions to drive their business and specifically, to tie marketing to business outcomes.
Release Date: 
August, 2021
Education Section: 
Members Only

Tuesday, January 10, 2017 - 2:00pm to 3:00pm EST

Speakers: 
CEO
MMA Global
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Members: Log in to watch the Webinar:
Members Only

Tuesday, November 29, 2016 - 2:00pm to 3:00pm EST

Speakers: 
CEO
MMA Global
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Members: Log in to watch the Webinar:
Members Only

Tuesday, November 15, 2016 - 2:00pm to 3:00pm EST

Speakers: 
CEO
MMA Global
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Members: Log in to watch the Webinar:
Members Only

Tuesday, December 13, 2016 - 2:00pm to 3:00pm EST

Speakers: 
CEO
MMA Global
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Members: Log in to watch the Webinar: