Attribution | Page 5 | MMA Global

Attribution

Thursday, May 28, 2020 - 2:00pm to 3:00pm EDT

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
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Wednesday, May 6, 2020 - 2:00pm to 3:00pm EDT

Identity resolution has been top of mind for marketers for the longest time. With the 3rd party cookie dying, the proliferation of new privacy regulations and the rise of the Universal IDs, the advertising industry will have to rethink identity once more time. This webinar will focus on strategies marketers can implement today to circumvent the coming challenges and better prepare for a future without cookies.

Speakers: 
Founder & CPO
Zeotap
Corporate Director of Analytics and Digital Technology
Henkel
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Tuesday, April 28, 2020 - 2:00pm to 3:00pm EDT

Google’s announcement to eventually replace third-party cookies is seen by some as a threat to a marketer’s ability to track, target, and measure consumer engagement across the open web. In reality, the death of the cookie was a long time coming and may actually provide a positive step forward toward a truly sustainable and transparent marketing ecosystem. But before the cookie-less future is here, we need to first understand what paths are available to not only sustain but grow business for marketers:
•    What data and technology will replace the third-party cookie?

Region: 
Speakers: 
SVP Product, GM Customer Experience
TransUnion
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For the first time ever, CPG campaign data from three major US brands has been used to test the principle of recency, which proposes that digital advertisements are most effective right before a consumer is about to buy a product.

Joel Rubinson, MMA’s attribution SME & former Chief Research Officer at the Advertising Research Foundation, Nielsen Catalina Solutions, and Viant partnered to test this theory against three ad campaigns for three popular CPG brands.

Key Findings:

Released: 
March, 2020
Education Section: