Attribution | Page 5 | MMA

Tuesday, July 21, 2015 - 5:15pm EDT

Speakers: 
Senior Director
DataXu
VP of Sales
Adelphic
Watch the Webinar:
SMoX: Making Marketing Work Harder with Mobile

With the ever-increasing pressure on marketers to achieve increased profitable growth and a laser focus on their bottom line, the need to understand the impact of their marketing and which part delivers the highest ROI is critical. At the same time, as mobile investment is increasing at the fastest rate of any media, there is an urgency to understand the ROI specific to mobile marketing. There is a need to understand the way in which advertising tactics work similarly or differently from other advertising in other media.

Release Date: 
March, 2015
File Size: 
471 KB