Attribution | Page 3 | MMA
Release Date: 
December, 2019
File Size: 
2.6 MB

Thursday, May 28, 2020 - 2:00pm to 3:00pm EDT

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
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Wednesday, May 6, 2020 - 2:00pm to 3:00pm EDT

Speakers: 
Founder & CPO
Zeotap
Corporate Director of Analytics and Digital Technology
Henkel
Webinar Sponsor:
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Tuesday, April 28, 2020 - 2:00pm to 3:00pm EDT

Speakers: 
SVP Product, GM Customer Experience
Neustar
Webinar Sponsor:
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Members Only

For the first time ever, CPG campaign data from three major US brands has been used to test the principle of recency, which proposes that digital advertisements are most effective right before a consumer is about to buy a product.

Joel Rubinson, MMA’s attribution SME & former Chief Research Officer at the Advertising Research Foundation, Nielsen Catalina Solutions, and Viant partnered to test this theory against three ad campaigns for three popular CPG brands.

Key Findings:

Release Date: 
March, 2020
Education Section: 

Wednesday, December 11, 2019 - 2:00pm to 3:00pm EST

Speakers: 
Country Manager UK
Zeotap
Country Manager US
Zeotap
Webinar Sponsor:
Watch the Webinar:
The Multi-Touch Attribution (MTA) Journey Map is an end-to-end guide on how to launch a successful multi-touch attribution (MTA) initiative at your organization.
Release Date: 
October, 2019

Tuesday, November 19, 2019 - 2:00pm to 3:00pm EST

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Watch the Webinar:
Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Release Date: 
May, 2019
Members Only
Release Date: 
April, 2019