Data | Page 7 | MMA Global

Data

Tuesday, April 14, 2020 - 3:00pm to 4:00pm SGT

Across the digital media ecosystem, advertisers have never stopped their search for solutions to better optimise their campaigns, enhance their customer experience, and explore more meaningful audience activations and efficient identity solutions.

However, some common challenges that they grapple with include inefficiencies in measurement, fraud, brand safety, a lack of transparency, identity mismanagement, and consumer privacy issues.

Region: 
Speakers: 
Co-founder and CEO
Aqilliz
Webinar Partner:
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Wednesday, December 11, 2019 - 2:00pm to 3:00pm EST

We live in a complex and fragmented advertising ecosystem, where the cookie-less web and growing consumer privacy concerns are taking over to define how marketing will look like in 2020. Brand advertisers seeking to succeed will need to find a way around these and shift their marketing strategies accordingly. In this session, we'll explore how to have a holistic and omnichannel consumer understanding to optimize 1st party strategies and better new customer acquisition, retention and cross/upselling.

Key takeaways:

- Understand the new 2020 landscape

Speakers: 
Country Manager UK
Zeotap
Country Manager US
Zeotap
Webinar Sponsor:
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Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Released: 
May, 2019
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Released: 
April, 2019
Education Section: 
Region: 

Tuesday, November 6, 2018 - 2:00pm to 3:00pm EST

Now more than ever, brands and agencies need to understand how to quantify the effectiveness of their advertising investment and prove ROI.

Speakers: 
SVP of Sales
Factual
Principal Consultant
Forrester
Webinar Sponsor:
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Wednesday, November 14, 2018 - 2:00pm to 3:00pm EST

The Emodo Institute Webinar, “Data Accuracy: How to Fix Programmatic’s Unsolved Problem,” covers how marketers can make better decisions about the data they use, looking both at the problem of data inaccuracy and strategies for improving it.

A video of the webinar is above; a copy of the presentation and a synopsis of the webinar’s highlights are downloadable at right.

Speakers: 
Head of Data Strategy
Ericsson Emodo
Webinar Sponsor:
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Cost Per Visit (CPV) is a new metric that marketers – particularly retailers – should pay attention to, as it is an innovative way to use location data that connects media directly to store visits.

That’s why the MMA, in partnership with GroundTruth, have produced a new Master Class paper, “Cost Per Visit: A Metric for the Future of Location Data,” which is downloadable at right.

Released: 
March, 2018

Tuesday, January 16, 2018 - 2:00pm to 3:00pm EST

Data-Driven Mobile Marketing

Learn best practices for making informed mobile marketing decisions and maximizing insights from your data. 

Key takeaways: 
- How to's on harnessing your data at the granular level 
- Strategies on building omni-channel marketing campaigns 
- Visibility in what's on the horizon with machine learning in mobile marketing 

Speakers: 
Director of Marketing
Clevertap
Webinar Sponsor:
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Wednesday, January 24, 2018 - 2:00pm to 3:00pm EST

Location Data: Paving the Path to Successful Omnichannel Marketing

Consumers today bounce between a variety of channels at any given moment. So how do you reach them consistently with a relevant on-brand message and measure your reach? Join this webinar to learn how location-based insights and measurement play a unique role in enabling successful omnichannel marketing. Get tactical, expert advice for how to implement and apply location data to benefit your marketing goals.

Speakers: 
VP Data Solutions
PlaceIQ
Webinar Sponsor:
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