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MMA India, a part of MMA Global, which is the world’s leading not-for-profit marketing trade body, along with GroupM unveiled its Annual Report - Modern Marketing Reckoner 2022: Building Winning Marketing Organisations. The report is a ready reckoner to enable marketers to build winning marketing organisations. It is inspired by the MMA Global report which finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times.
I can see that each member who joins the MMA represents, a unique industry perspective that I completely value.
Martech stacks are the most stressful part of many marketers’ jobs. In a relatively short period, marketing has gone from low-tech to now spending a significant proportion of effort and budget acquiring and managing technology. Remember when there was a separate ‘digital marketing’ team?
The famous Marketing Technology Landscape graphic lists 8000 tech tools for marketers, up from 3800 in 2016. How many of them do you need? How many will drive business outcomes?
