India | Page 33 | MMA Global

India

Saavn Media Limited

GroupM Media India Pvt. Ltd

Released: 
December, 2015
Education Section: 
Region: 
Released: 
December, 2015
Education Section: 
Region: 
APAC
October 7, 2016 | India

Novi Digital Entertainment Pvt. Ltd. (Hotstar)

One97 Communications Limited

Hindustan Unilever Limited

United Spirits Limited India - a Diageo Group Company

State of the Industry 2015: Mobile Marketing in India by WARC in association with MMA

Marketers in India appreciate the importance of mobile but a significant number of respondents lamented the lack of reliable performance metrics as as per the joint research conducted by Warc and the Mobile Marketing Association. A qualitative analysis of comments from those surveyed suggested that a lack of marketer education was also a hindrance, with concerns ranging from a lack of technical understanding to a dearth of proven methods for delivering effective campaigns.

Released: 
September, 2015
Education Section: 
Region: