India | Page 25 | MMA Global

India

Thursday, December 10, 2020 - 2:30pm to 3:30pm IST

Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it.​ We will unveil the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.

Key takeaways :

  • Current usage of MarTech
  • Share of marketing budget for MarTech
  • Types of marketing technology most used
  • Future of marketing technology adoption trends and much more​
Region: 
Speakers: 
Director and Head - Marketing and Communications
SAS India
Senior Vice President
ValueFirst
Chief Revenue Officer
ZEE5
MMA India MarTech Advisor; Digital Customer Experience Consultant
Moderator: 
Country Head & Board Member
MMA Global - India
Watch the Webinar:

MMA India, in association with mFilterIt, has published the Ad Fraud Elimination Guidelines recommending best practices to combat the challenge through collaborative endeavours of advertisers, agencies and the publishers.

This approach recommends, for the first time ever, how advertisers, agencies and publishers can collaboratively work together, implementing best practices, to combat ad-fraud collectively and holistically. Only then a trust can be ensured throughout the value chain building an effective, RoI driven, and synergetic digital advertising ecosystem.

Released: 
November, 2020
Education Section: 
Region: 

Wednesday, December 9, 2020 - 4:00pm to 5:00pm IST

The session deep dives into the role of personalization in enhancing the ROI for the retail and eCommerce industry and provides a roadmap for improving their personalization efforts across ever-changing customer journey leading to higher revenues and ROI.​

Key highlights:

Region: 
Speakers: 
Director, E-Commerce & Retail, India
Meta
Group CMO (Marketing, Digital & e-Commerce)
Future Group
Senior Director
Samsung Ads, India & South East Asia
Director, CX Strategy
Oracle
MMA India MarTech Advisor; Digital Customer Experience Consultant
Moderator: 
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar:

Wednesday, November 25, 2020 - 4:00pm to 5:00pm IST

This session deep dives into various Martech trends that are shaping the financial sector, implementation issues and challenges facing the BFSI Industry and their management.

Key Highlights:

Region: 
Speakers: 
Head - Martech & Automation
HDFC Bank
CMO
Federal Bank
Head of Brand, Digital & Social Marketing, Media, Consumer Research & Insight
Aditya Birla Capital
Moderator: 
Solutions Director
Oracle
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar:

Wednesday, November 18, 2020 - 4:00pm to 5:00pm IST

This session delves into personalization in times of data privacy and what should a brand do to overcome barriers to enable personalized real time experiences.

​Key Highlights:

Region: 
Speakers: 
Senior Sales Director - Customer Experience (CX) Solutions
Oracle
Sr. Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing
HDFC Bank
Global VP, Advertising Platform
Saavn
Director - Marketing
Swiggy
Moderator: 
Partner - Entertainment, Media, Sports & CMO Avisory Leader
PwC India
Webinar Partner:
Watch the Webinar:

Thursday, November 19, 2020 - 4:00pm to 5:00pm IST

With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:

Region: 
Speakers: 
Founder & Chief Executive Officer
Mobilewalla
Moderator: 
Country Head & Board Member
MMA Global - India
Webinar Partner:
Watch the Webinar: