India

[India Webinar] Fireside Chat: Swiggy and Zeotap Unpack Customer Intelligence

Thursday, May 28, 2020 - 12:30pm to 1:30pm IST

83% of brands are still not able to make connections across consumer touchpoints and devices –without these connections, personalization remains a thing of the future. This won't get any easier with the cookie going away. Join Swiggy and Zeotap in a fireside chat about the future of identity resolution and customer intelligence and get some food for thought on the future of MarTech in India.

Agenda:

Region:

APAC, India, Global

Speakers:

Projjol Banerjea

Founder & CPO

Zeotap

Umesh Krishna K

Director - Marketing

Swiggy

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[India Webinar] New Business Models That Are Shaping the Future in the Digital Era

Tuesday, May 26, 2020 - 2:00pm to 3:00pm IST

As we emerge from Covid-19, the world will look very different. Consumer behaviour will have shifted resulting in businesses needing to recalibrate to address these needs.

In an unplugged chat with Rohit Dadwal, Ajit Mohan will discuss

The future is digital. This pandemic has accelerated the consumer journey towards that
The pace at which businesses adopt digital will determine their future success
New models will continue to disrupt and pivot businesses in the digital era. There is No Playbook for that…

Region:

APAC, India, Global

Speakers:

Ajit Mohan

Vice President & Managing Director, India

Facebook

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[India Webinar] Progress Through Creativity and UGC in Times of Uncertainty

Wednesday, May 20, 2020 - 12:30pm to 1:30pm IST

Creative Effectiveness

With work from home being the new normal, digital content has taken centre stage - TikTok has seen a surge in time spent by users engaging & creating with short form video. User generated content is a high impact format of story-telling that has become more relevant today, than ever. This webinar touches upon how brands partnered with TikTok to really captivate users on a platform so inclusive and cause driven.

The webinar will shed light in:

Region:

APAC, India, Global

Speakers:

Sameer Singh

MMA India Board Member; Head of Global Business Solutions, Southeast Asia

TikTok

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[India Webinar] Here for now v/s Here to stay - Perspectives on Changing Consumer Behaviour

Friday, May 8, 2020 - 12:30pm to 1:30pm IST

Brands are no strangers to change and crisis management. But it would be safe to say that the current scenario is a first for us all. While deciphering what people really want has always been a tough undertaking for marketers, they are now faced with the added challenge of understanding consumer behaviors and needs in the midst of these tough times.

In 'Here for now v/s Here to stay: Perspectives on Changing Consumer Behaviour', Sapna Chadha and Sukhleen Aneja shall chat about

Region:

APAC, India, Global

Speakers:

Sapna Chadha

MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier

Google Asia Pacific

Sukhleen Aneja

MMA India Board Member; Chief Executive Officer of the Good Brands Co

The Good Glamm Group

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It's Easy as 1-2-3: Breaking down First, Second, and Third Party Cookies

Over the course of time, cookies have become the bread and butter of the Internet. Most commonly used for identifying users online and providing a personalised browsing experience, cookies play an essential role in the machinery of digital marketing. However, not all cookies are created equally—for marketers, it is important to understand these differences in order to know how trustworthy your data is, and how relevant it is to your campaigns.

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Reckitt Benckiser (India) Ltd

InMobi Mobile Marketing Handbook - India, 2020: The Era of the Connected Consumer

The average Indian consumer journey has witnessed a near unrecognizable transformation in the last decade. Through the combination of rapidly evolving app ecosystems, and increasing connectivity at breakneck speed, consumers today have unlimited access to products and services, but are limited by their shrinking attention spans. This transformation has left especially lasting impact in three distinct areas:

Context: More than 55% of global consumers are keen to share personal context with brands if they are offered better consumer experiences.
Commerce: M-Commerce has exploded in India and it set to hit $94 billion in 2023 with a CAGR of 30%
Content: Time spent on media has risen by 5X, driving the convergence of content and commerce in India

Check out how consumers and marketers across the nation are seeing changes that will define the next era of advertising.