India | Page 17 | MMA Global

India

Member Company: 

The Indian market is one of the fastest growing, emerging ad markets. As such, marketers need to understand consumer behavior as never before. But the fundamental needs of advertising remain the same: to understand our audiences’ preferences and lifestyles, reach them accurately at the right time and place and measure the ROI of those activities.

Member Company: 

 

“Hi Ma’am, can I help you find anything?”

 

“Yes, I’m looking for some dresses”

 

Xapads Media Private Limited

Brand safety is in a nascent stage in India with limited awareness and very few brand custodians taking it seriously. The present brand safety guidelines are not aligned with the changing business needs where digital takes the centre stage. Brands will need to revisit their guidelines with a digital first approach. With Brand infringement increasingly becoming a gateway to brand safety issues, it cannot be ignored.There is a definite need to formalise a structured and purpose driven knowledge repository around brand safety in India.

Released: 
October, 2021
Education Section: 
Region: 

Nov 18

As digital adoption accelerates, building and maintaining trust in the digital economy via a commitment to safety, security and privacy is essential to preserve the free and open internet and for users to access information and opportunity, and businesses to connect with people interested in what they have to offer.

Region: 
Speakers: 
Head of Ads, Brand & Reputation Marketing
Google India
Head of Chrome, Web and Core Partnerships, APAC
Google
Chief Technology and Product Officer
NDTV Group
Country Manager
Media.Monks
SVP & Head of Product & Growth (Digital Ventures)
Viacom18 Media Private Limited
Country Head & Board Member
MMA Global - India
Webinar Sponsor:

Nov 25

Beyond the rhetoric of Data being the new oil, this session will dig a level deeper on what's the data to collect - what the sources are and how do you make it actionable by breaking down the silos.

Session Highlights:

  • How to Collect, Unify, Deploy data
  • Stories Data Tells
  • Becoming a Power User
Region: 
Speakers: 
VP - Growth & Marketing
WebEngage
AVP - Channel Partnerships, Brands
WebEngage
Head - Martech & Automation
HDFC Bank
Director /Global Head - Technology
Unilever
Country Head & Board Member
MMA Global - India
Webinar Sponsor:
Watch the Webinar:

Friday, November 12, 2021 - 4:00pm to 5:00pm IST

In this session, industry experts will talk about the key solutions which businesses can adopt to drive better marketing performance in a privacy-first world.

Region: 
Speakers: 
Business Product Marketing Head
Meta
Co-founder
Ad Yogi
Country Head & Board Member
MMA Global - India
Webinar Sponsor:
Watch the Webinar:

Thursday, November 11, 2021 - 4:00pm to 5:00pm IST

The advertising ecosystem is rapidly evolving with privacy becoming a key focus for people as well as businesses.

In this session, leading industry experts will discuss personalization in a privacy-first world, how the digital advertising ecosystem is evolving, and how businesses can build for these ecosystem changes with a privacy-focused lens.

Region: 
Speakers: 
Business Product Marketing Head
Meta
CEO
Merkle Sokrati
Country Head & Board Member
MMA Global - India
Webinar Sponsor:
Watch the Webinar:

DATA Unplugged India Series