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The Modern Marketers Guide to Leveraging Data & MarTech is an insight-packed, action-oriented playbook - An initiative by the MMA India AMMP community represented by the MarTech & Data council.

This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.

Key takeaways:

Released: 
May, 2022
Education Section: 
Region: 

Sanghvi Beauty & Technologies Pvt Ltd

Microsoft Corporation (India) Pvt Ltd

MMA India, a part of MMA Global, which is the world’s leading not-for-profit marketing trade body, along with GroupM unveiled its Annual Report - Modern Marketing Reckoner 2022: Building Winning Marketing Organisations. The report is a ready reckoner to enable marketers to build winning marketing organisations. It is inspired by the MMA Global report which finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times.

Released: 
May, 2022
Education Section: 
Region: 

I can see that each member who joins the MMA represents, a unique industry perspective that I completely value.

Head of Chrome, Web and Core Partnerships, APAC
Google

Truecaller International LLP

Released: 
March, 2022
Region: 

Martech stacks are the most stressful part of many marketers’ jobs. In a relatively short period, marketing has gone from low-tech to now spending a significant proportion of effort and budget acquiring and managing technology. Remember when there was a separate ‘digital marketing’ team?

The famous Marketing Technology Landscape graphic lists 8000 tech tools for marketers, up from 3800 in 2016. How many of them do you need? How many will drive business outcomes?

Gaurav Baid, Chief Product Officer, Avataar

Software-as-a-Service landscape is changing! 2020 is being termed as the decade where the new-age SaaS businesses have come into their own and there’s no slowing down in the near term. Business models needed a new language to understand the evolution and the most impactful driver of this change: product-led growth.