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Indreesh Media LLP (Mediabrief)

The State of Modern Marketing in India - a report in collaboration between MMA APAC and WARC - examines how the industry is approaching these challenges, focusing on current trends and future opportunities. To drive growth in the digital age, marketing needs to modernise a specific set of capabilities and mindsets.

Findings from this study suggest that over a third (36%) of Indian marketers will spend more than 60% of their budgets on digital marketing, compared to 25% of APAC marketers overall.

November, 2022
Education Section: 

Testimonial Received for SMARTIES India 2022

MMA Smarties has been one of the most bespoke, decorated & celebrated events within the digital & media landscape. 2022 Smarties was no different, the team yet again this year brought the glamour, the audience & a star-studded night which built memories for many brands/agencies/platforms to cherish for years. Personally, for me, it was extra special as MediaSmart was clearly the most awarded platform of the year alongside Affle being the Tech Enabler of the Year - 4th time in a row. The meritocracy of this event is highlighted by the stalwarts of the MMA board council & also the quality of the screening jury. Congratulations team MMA APAC on another fantastic night, onwards to 2023. Cheers 

Chief Growth Officer

Testimonial Received for SMARTIES India 2022

MMA SMARTIES is a celebration of the creativity and innovation that goes into all things advertising and marketing. is proud to be nominated - to have won is a milestone for us. Right from bringing together an esteemed jury to having an insightful nomination process, the entire process was so put together. To top it all, the awards night was a celebration, with such a curated audience. The eye for detail from the organizing team throughout the process has been inspiring to watch and therefore an honour to be awarded.


Thursday, October 20, 2022 - 4:00pm to 4:45pm IST

The two common buzzwords in digital advertising are audience targeting and programmatic.

Join us on a live virtual fireside chat to understand how both are getting more refined, and work in a commerce first world to deliver brand outcomes.

Key takeaways:

Senior Director - Monetization
Managing Director - South East Asia & India
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