Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. Today, more than two in three marketers are incorporating a mobile-first approach in their marketing. As smartphone technology becomes more and more sophisticated, marketing professionals have needed to increase both investment and focus on improving digital and mobile competences.
Tuesday, September 28, 2021 - 4:00pm to 5:00pm IST
Celebrating the most impactful festive experiences on Snapchat across Gen Z and Millennials
This festive season is a time for Snapchatters to connect and celebrate, and brands have an opportunity to win the season at every magical moment of the Snapchat Celebration Cycle. Join us in collaboration with MMA, as we discuss the ways your brand can shine during the festive season, behavioural sentiment to shopping trends, and in-app content consumption. It’s time to win this festive season in India with Snapchat!
The Digital Dynamic: Evolution of Marketing in a Data-Driven World
It’s been said time and time again: data is the new oil. In no time has this become more evident than it is today where so much of our lives are now lived online, spread across a pixelated landscape of clicks, likes, and views. As consumers traverse multiple channels — both online and offline — data is what helps to form a cohesive picture of who they truly are.
After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive. A survey conducted by global advertising leader The Trade Desk and YouGov called The Festive Season Pulse 2021 found that 91 percent of Indian consumers are planning a purchase during the upcoming festive season - while six in 10 are interested in learning about new brands during festive season sales.
Consumer journeys are becoming more complex and non-linear, and the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies in order to be successful.
MMA India has co-authored an exclusive playbook with GroupM and Amazon Advertising on “Decoding Consumer behaviour for Winning the 2021 Festive season”.