India | Page 13 | MMA Global

India

Released: 
May, 2022
Region: 

The report is a first-of-its-kind toolkit for marketers to steer brand safety, from understanding the issue to responding to critical incidents. It will also help in answering key questions such as who is responsible for brand safety and developing a culture of brand safety to manage external and unpredictable threats to your brand. 

Key Takeaways:

Released: 
May, 2022
Education Section: 
Region: 

The Modern Marketers Guide to Leveraging Data & MarTech is an insight-packed, action-oriented playbook - An initiative by the MMA India AMMP community represented by the MarTech & Data council.

This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.

Key takeaways:

Released: 
May, 2022
Education Section: 
Region: 

Sanghvi Beauty & Technologies Pvt Ltd

Microsoft Corporation (India) Pvt Ltd

MMA India, a part of MMA Global, which is the world’s leading not-for-profit marketing trade body, along with GroupM unveiled its Annual Report - Modern Marketing Reckoner 2022: Building Winning Marketing Organisations. The report is a ready reckoner to enable marketers to build winning marketing organisations. It is inspired by the MMA Global report which finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times.

Released: 
May, 2022
Education Section: 
Region: 

I can see that each member who joins the MMA represents, a unique industry perspective that I completely value.

Head of Chrome, Web and Core Partnerships, APAC
Google

Truecaller International LLP

Released: 
March, 2022
Region: 

Jio Platforms Limited