#mobile #mobilead | Mobile Marketing Association

The State of Mobile Ad Fraud 2018 [New Data]

We have started a new year and it is the best time to look ahead at how mobile ad fraud might affect mobile advertisers in 2019.

Mobile ad fraud isn’t new, and it increasingly continues stealing millions of dollars from mobile advertisers. Fraudsters have become more and more sophisticated and it has become harder and harder for mobile advertisers to tackle with fraudsters’ evolving techniques.

The State of Mobile Ad Fraud 2018results, gathered from the analyses of 11K+ apps and 35M+ installs, are released by Interceptd and the numbers show that 2019 will be a severe year in terms of mobile ad fraud.

Main Highlights

  • Android is still more exposed to mobile ad fraud than iOS.

While 21.3% of app install are fraudulent in App Store, fraudulent traffic rate for Android is 26.9%. This means, the gap between the stores in terms of mobile ad fraud is getting closed.

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Yieldmo Ranked For Second Consecutive Year As One Of The Fastest Growing North American Companies On Deloitte’s 2018 Technology Fast 500™

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Yieldmo
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Last week, Yieldmo announced it was ranked for the second consecutive year on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Yieldmo grew 423% percent from 2014 to 2017 and was ranked 226.

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