geolocation, geotargeting, location-based marketing, mobile marketing, ZIP code targeting | Mobile Marketing Association

sensewhere Launches Visit Confirmation Platform for Mobile Attribution

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sensewhere
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sensewhere Launches Visit Confirmation Platform for Mobile Attribution

Mountain View, CA, 8th May 2017 - sensewhere Ltd., a leading provider of indoor location solutions, introduces a new level of mobile location context for advertisers, retailers and app publishers around the world. The new Visit Confirmation service is part of the adwhere™ platform for location-based advertising and can be used by businesses globally to attribute retail store or other venue visits.

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Mobile IP Targeting Myths and Facts: Dispelling Marketplace Misperceptions

Mobile IP Targeting Myths and Facts: Dispelling Marketplace Misperceptions

The profusion of mobile devices has changed the way companies reach and engage with customers. Marketing tactics will involve delivering content tailored not only to where people are in the customer journey, but also to where they are physically located, and when and how they access their information. Successful mobile marketing will really be about delivering contextual relevance―content applicable to a specific moment in time. A person’s location can provide much more insight about who they are based on demographic and other lifestyle contextual assumptions.

Digital Element Introduces NetAcuity Pulse Plus, the First IP-Based ZIP+4 Location Targeting Solution

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Digital Element
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Continuing to address mobile marketers’ growing needs for more accurate and deeper data, Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced the newest edition to its NetAcuity platform of products with the introduction of Pulse Plus, the first IP-based ZIP+4 location targeting technology.
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