#research #location #audience #insights #datadrivenmarketing | Mobile Marketing Association

The Changing Face of the Indian Mobile User

India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure coupled and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this digital transformation.

The face of the Indian mobile user is changing and how! A distinctive feature of the change is that it is not just restricted to metro cities. Bharat - comprising of Tier II and III cities and rural India, is bringing an ever-increasing number of first-time internet user online. In addition, it’s not just the teens or young adults that are tech-savvy today. Digital adoption is growing across all demographics. India, like most countries, is also moving away from traditional means of content consumption to more convenient, one-to-one interactions enabled by mobile. Be it gaming, video-viewing or shopping, mobile is now the primary screen for users.


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The Ultimate Brand Marketer's Guide to Location Intelligence

Lifesight announced a comprehensive e-book in a bid to educate marketers and brands of all sizes about the incredible power Location Intelligence is wielding on marketing in the Asia Pacific region. The e-book titled “The Ultimate Brand Marketer’s Guide to Location Intelligence” covers everything brand marketers need to know as they start their journey of location-based marketing.

Read this eBook to discover:

the Ultimate Brand Marketer's Guide to Location Intelligence

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How Location Intelligence Drives Omni-Channel Retail Success

How Location Intelligence Drives Omni-Channel Retail Success

E-commerce has come a long way since its early days when Amazon was just an online bookstore. With customers ordering everything from detergent powders to air conditioners online, it is no surprise that the industry has grown into a $2.3 trillion goliath. However, most customers are still closing their purchase in a physical store. We believe offline retail is just seeing a bit of slow business. It is far from dead. Location intelligence is playing a pivotal role in its revival, simply by levelling the playing field for online and offline retailers.