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Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take. In this document we summarize some of the Industry’s best thinking in terms of advertising in times of crisis and we try to answer the key questions that block efficient marketing decision-making right now.

Release Date: 
June, 2020

How to Build Up A Closer Relationship Between New Products and Consumers: 4 Essential Approaches in Go-To-Market Plans

Release Date: 
December, 2018

Now in its fifth annual edition, the 2017 Yearbook is packed with cutting edge insights and case studies of the new wave of tech impacts in mobile marketing. With over 20 chapters by leading players in Asia’s mobile and media ecosystems, this Yearbook is free for download. It also has profiles of the MMA leadership and membership, winners of the prestigious SMARTIES awards in five groups, and comprehensive data sets. From AI and VR to streaming and blockchain, this Yearbook will point you towards best practices and leadership imperatives.

Release Date: 
June, 2018

Mobile Marketing Association (MMA) announces the first ‘Mobile Ecosystem and ad-Sizing Report’ that deciphers the state of mobile in Vietnam in 2017 – 2018 and what we will see in the future that will further develop in this mobile first economy.

Release Date: 
April, 2018

Marketing has changed. Your customer is in control; you are not. Businesses must adapt to this new reality. 

Traditional marketing and advertising have reigned for decades, but they are no longer the only way, or even the best way, to reach your customers today. Today’s consumers don’t want advertising hijacking their attention. They want effortless experiences served up to them, guiding them through daily life and solving their problems. They want magic. 

Release Date: 
November, 2015
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