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MMA Mobile Native Advertising Best Practices

Successful advertising is noted for standing out, clear and distinct from your competition. But this goes against the very nature of native ads, which are all designed to “fit in”. The notion that advertising must grab attention raises a pertinent question in the mind of every marketer who plans to go native - will it really deliver on its lofty promises? The answer lies in truly understanding the intent behind native advertising, and then implementing it the right way.

Release Date: 
November, 2015
The State Of Mobile Advertising in LATAM - Q2/2015

Latam Report developed by Opera Mediaworks: "The State of Mobile Advertising"

Release Date: 
October, 2015

As the second of a three part series, this overview shares insights from what is likely the most comprehensive industry survey of mobile native ad effectiveness ever, with MMA members Ahalogy, Celtra, EA, PubNative, Sharethrough, Waze and Yahoo comparing campaign results and research findings in an effort to definitively prove the effectiveness of mobile native ads.

Release Date: 
August, 2015
Release Date: 
May, 2015
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The mission of the MMA Mobile Native Advertising Committee is to promote the definition of mobile native ads, educate marketers and publishers about native advertising benefits and best practices, and grow the global market for this emerging and increasingly effective digital display format.

Release Date: 
April, 2015

In 2014, big brands from Kraft to MasterCard have announced plans to shift up to 100% of their media budgets to programmatic. And they are not alone. According to MAGNA GLOBAL’s recent Programmatic Forecast, global programmatic spend will reach $21B in 2014 and more than double to $53B by 2018. Pervasive consumer use of mobile devices is a key driver behind the rapid growth of programmatic. Crossdevice identification, the rise of programmatic TV, the ad fraud battle, and evolution of the media supply chain (i.e.

Release Date: 
March, 2015
Category: 

Native advertising offers the promise of increased engagement in mobile marketing, but inaccurate perceptions threaten to stall this new format before it has the chance to take off. Heading into 2015 reports indicate that 89% of marketers are at least beginning to adopt native advertising, but only 37% report that they have a defined native advertising plan. In 2014 native advertising spend on social media sites alone is expected to reach $4.0B, a 122% increase over 2013.

Release Date: 
March, 2015
Category: 


Todo sobre mobile advertising en el glosario de la MMA

El Programa de Educación de la MMA presenta un glosario de términos de publicidad móvil, como puntapié inicial de sus actividades.

 

Release Date: 
December, 2014
Release Date: 
November, 2014
File Size: 
320 KB