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Mobile Marketing Economic Impact Study

Executive Summary

The Economic Impact of Mobile Marketing In the United States

The pages that follow report the results of a six-month investigation by the principal authors into the size and scope of the impact of mobile marketing on the United States economy, conducted at the behest of the Mobile Marketing Association.1

We found that the mobile marketing ecosystem...

Release Date: 
May, 2013
Education Section: 
Consumer privacy standards when marketing to the mobile phone.
Release Date: 
July, 2008
Education Section: