Mobile Marketing Strategy | Page 3 | MMA Global
Release Date: 
November, 2014
File Size: 
394 KB
Education Section: 
Release Date: 
August, 2014
Education Section: 
 
Current predictions of mobile advertising’s meteoric rise are themselves too conservative - underestimating the size and growth of the mobile ad spend opportunity.
 
Release Date: 
September, 2014
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The MMA APAC is proud to present the 2013 Asia-Pacific Yearbook. A resource unlike any other, the Yearbook delivers case studies, insight from industry leaders and country data, which combine to provide the most comprehensive overview of the mobile marketing industry in the Asia-Pacific region for 2013.

Education Section: 
Mobile: The Relationship Channel
The global ad market is on a path of steady recovery, with growth of 3.5% forecast for 2013, followed by 5.1% in 2014 and 5.8% in 2015, according to the latest ZenithOptimedia forecasts. This growth is being driven by digital innovations, with mobile, by some distance, the fastest-growing segment of internet advertising. As the consumer attention shifts to the screens held in the hand, logic therefore dictates that advertisers also spend their efforts where their consumers are—the mobile channel.
Release Date: 
April, 2014
Education Section: 
Mobile: The Great Connector
Mobile: The Great Connector
Bridging The Physical & Digital Worlds To Boost Your Marketing Effectiveness
 
Release Date: 
November, 2013
Education Section: 
Mobile Barometer

The Mobile Marketing Association has partnered with comScore to provide a series of valuable mobile insight reports for 2013. The Mobile Barometer contains audience measures for a range of mobile activity with trends in device ownership and platform share broken down by age and gender. This quarterly report is free to download and covers the five biggest mobile markets in Europe respectively - UK, France, Germany, Spain and Italy.

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The Essential Considerations for Mobile Email

Mobile devices are revolutionizing the way people experience email today. The use of mobile email continues to grow as more consumers seek to stay informed through their smartphone, tablet, or other connected devices. With 88% of people checking their email via mobile devices daily, it’s imperative that marketers develop a strategy to produce emails that are optimized for mobile. In fact, more Android devices are registered every day (1.3MM) than there are weddings, babies born, and deaths COMBINED each day globally... x2!

Release Date: 
July, 2013
Education Section: 
Release Date: 
May, 2013
Education Section: