The MMA APAC is proud to present the 2013 Asia-Pacific Yearbook. A resource unlike any other, the Yearbook delivers case studies, insight from industry leaders and country data, which combine to provide the most comprehensive overview of the mobile marketing industry in the Asia-Pacific region for 2013.
The Mobile Marketing Association has partnered with comScore to provide a series of valuable mobile insight reports for 2013. The Mobile Barometer contains audience measures for a range of mobile activity with trends in device ownership and platform share broken down by age and gender. This quarterly report is free to download and covers the five biggest mobile markets in Europe respectively - UK, France, Germany, Spain and Italy.
Mobile devices are revolutionizing the way people experience email today. The use of mobile email continues to grow as more consumers seek to stay informed through their smartphone, tablet, or other connected devices. With 88% of people checking their email via mobile devices daily, it’s imperative that marketers develop a strategy to produce emails that are optimized for mobile. In fact, more Android devices are registered every day (1.3MM) than there are weddings, babies born, and deaths COMBINED each day globally... x2!