Mobile Marketing Strategy | Mobile Marketing Association
Mobile Shopper Marketing Webinar Summary
Members Only

In a first-of-its-kind effort to launch an industry initiative, the MMA featured a subject matter expert to enlighten and inspire MMA members who have joined this new program. Walmart’s Senior Director Shopper Marketing, Matthew Parry, offered industry data and his insights on great marketing and great customer experiences, both of which are the primary goals of great brands and great retailers.

The webinar, entitled “Mobile Shopper Marketing and the Impact on the Path to Purchase” covered the following:

Release Date: 
April, 2016
Aspirations for Mobile Marketing in 2016

The mobile landscape is set to grow even further in 2016. Nine Mobile Marketing Association's APAC Board Members from agencies and brands such as Facebook, Google, WPP, share their aspirations for mobile throughout 2016.

In this infographic, they have a common desire to achieve progress in measurement, drum up investments in leadership and technology, and increase mobile-led cross-platform campaigns.

Release Date: 
March, 2016
Category: 
MMA Mobile Report 2015: Brazil
Members Only

MMA has the purpose to strengthen it´s positioning with it´s members generating useful information and, at the same time, understanding the opportunities of mobile market. Focused on this goal, MMA searches for information which can help understanding the target´s behavior, preferences and profile.

Download the report to see 1200 interviews with Millenials, Gen Y, Gen X and Boomers on mobile usage in Brazil.

Release Date: 
February, 2016
Mobile Shopper Marketing and the Impact on the Path to Purchase
Members Only

Customers use their phones to manage almost everything in their lives — and that includes the way they shop. They expect brands to engage with them personally through their mobile devices — and these interactions drive their decisions in store. Retailers and brands that are slow to meet these customer needs might find themselves on the wrong side of the path to purchase.

Download the paper to understand the five questions brands need to successfully address to drive engagement of the mobile shopper.

 

Release Date: 
February, 2016
Mobile: The Great Connector - Volume 2

Bridging The Digital & Physical Worlds To Boost Your Marketing Effectiveness

In Volume 2 we explore how location data and context are coming together to enhance the entire marketing cycle. The way is clear for marketers to harness mobile — and the location context data and insights it offers —to build better audience profiles and bridge the digital and physical worlds. Let this e-book be your guide to architecting the strategies that will allow you to drive positive results for your company and great experiences for your existing and new customers.

Release Date: 
February, 2016

As part of a larger ongoing strategy for the MMA to provide the most comprehensive resource for marketers on how best to implement effective mobile marketing campaigns, the MMA EMEA in collaboration with Millward Brown have analyzed the MMA Smarties EMEA shortlist and published a Mobile Creativity Report. In this report, we discuss:

  • What differentiates good from great mobile creative?
  • How can brands take advantage of the future mobile video advertising opportunity?
Release Date: 
November, 2015
Mobile Wallet Inspiration Guide

Consumers carry their mobile devices anywhere and everywhere, presenting an opportunity for brands to connect and communicate with their customers. Marketers are always striving to reach and connect with their audience on mobile, creating and cultivating a unique brand experience for their customers.

Mobile wallet presents a new opportunity.

Release Date: 
November, 2015
Category: 

Marketing has changed. Your customer is in control; you are not. Businesses must adapt to this new reality. 

Traditional marketing and advertising have reigned for decades, but they are no longer the only way, or even the best way, to reach your customers today. Today’s consumers don’t want advertising hijacking their attention. They want effortless experiences served up to them, guiding them through daily life and solving their problems. They want magic. 

Release Date: 
November, 2015
Category: 
State of the Industry 2015: Mobile Marketing in India by WARC in association with MMA

Marketers in India appreciate the importance of mobile but a significant number of respondents lamented the lack of reliable performance metrics as as per the joint research conducted by Warc and the Mobile Marketing Association. A qualitative analysis of comments from those surveyed suggested that a lack of marketer education was also a hindrance, with concerns ranging from a lack of technical understanding to a dearth of proven methods for delivering effective campaigns.

Release Date: 
September, 2015
Members Only

The State of Mobile Marketing in China report published by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how China organisations and agencies are responding to the ever-expanding reach and importance of mobile.

Release Date: 
December, 2014