Disrupted global supply chains and an increasingly fragmented digital landscape – brands across Southeast Asia are cracking their heads to find the right formula to reach, engage and move consumers to action. With more Indonesians transacting online, the growth of the country’s digital consumer population has outpaced its neighbours by 15%.
In the APAC region, Indonesia is one of the leading countries when it comes to mobile programmatic. Thanks to heavy mobile investment in Southeast Asia, advertisers are looking for more efficient ways to achieve their marketing goals. The effectiveness and efficiency of a programmatic campaign is encouraging marketers to increase their spends on the channels.
As more businesses continue to invest in MarTech solutions, and the Indonesian marketing landscape continues to evolve, it is crucial for marketers to identify trends and best practices that will help them accelerate business growth.
In line with MMA’s mission to continuously enlighten, empower and enable marketers to shape the future of modern marketing, we have developed the MMA Indonesia MarTech Report 2021. It includes valuable insights into Indonesia’s MarTech landscape, delving into topics such as advertising and promotion, content and experience, and commerce and sales.
Over the past year, we have seen consumer behaviour and preferences change at breakneck speed. Time spent online has increased, digital payments have soared, and spurred by continued “stay at home”, there has been a significant acceleration in e-commerce. While there are early signs of stickiness, the question is how will the landscape evolve from here onwards.
Ever-evolving consumer demands are forcing sellers to fundamentally rethink how they go to market — from the customers, they target to the channels they sell-through.
The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.
It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.
