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MMA Free Webinar Series

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Marketing Org: Overcoming Organizational Friction to Find Flow

Wednesday, January 17, 2024 - 11:00am to 12:00pm EST

Marketing Organization
The ability to co-ordinate an increasing number of marketing activities led by teams with varied backgrounds is a universal challenge. In this session, we will hear CMOs describe and debate how these challenges should be framed, how to assess their impact and how to initiate action to address them.
Region: 
Global
Speakers: 
Jonnie Cahill
Chief Marketing Officer
Heineken USA
Andrea Brimmer
Chief Marketing and Public Relations Officer
Ally Financial
Omar Rodríguez Vila, PhD
Professor of Practice in Marketing
Goizueta Business School, Emory University
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Marketing Org: Measuring Marketing Capabilities to Fully Prioritize Growth

Wednesday, December 6, 2023 - 11:00am to 12:00pm EST

Marketing Organization
The session will define marketing capability fit and how it is evaluated in different firms. Further, the panel of CMOs will discuss and debate how they best leverage marketing capability measurements to prioritize specific capabilities. The session will also discuss the payoff from managing marketing capability fit.
Region: 
Global
Speakers: 
Angela Zepeda
Chief Marketing Officer
Hyundai Motor America
Amy Adams
VP Media
Discover
Nicole Vinson
Vice President, Global Digital, Media & Omni-Shopper Experience
Kellanova
Dr. Neil Morgan
Professor of Marketing, Welch Family Professor in Business
Wisconsin School of Business
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Marketing Org: Defining the Footprint for Marketing Role Clarity

Monday, October 30, 2023 - 11:00am to 12:00pm EDT

Marketing Organization
In an environment where marketing includes a growing range of new activities, we will hear how different firms have defined the unique responsibilities of marketing. How does marketing define where they lead vs. support vs. where they are not-involved? What are the benefits to the marketing org and the firm?
Region: 
Global
Speakers: 
Cristina Bondolowski
Chief Marketing & Communications Officer
MSCI Inc.
Tom Duncan
Vice President, Head of Marketing
Kroger
Shubu Mitra
COO & Co-Founder
MarCaps LLC
Dr. Sundar Bharadwaj
The Coca Cola Company Chair, Professor of Marketing
The University of Georgia, The Terry College of Business
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Marketing’s Mission and its Role in Growth Strategy

Wednesday, September 20, 2023 - 11:00am to 12:00pm EDT

Marketing Organization
This session will highlight how the mission of marketing ties to the firm’s growth agenda. The debate session will focus on how clarity and shared understanding of marketing’s role motivates and guides meaningful action while positively impacting the business.
Region: 
Global
Speakers: 
Catherine Crevels
VP, US Marketing
Intuit
Kevin Howard
Executive Director, Digital Strategy & Growth Marketing
Ally Financial Inc.
Shubu Mitra
COO & Co-Founder
MarCaps LLC
Rebecca Messina
Former Global Chief Marketing Officer
Uber
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Bridging the Finance / Marketing Gap

Wednesday, January 31, 2024 - 11:00am to 12:00pm EST

Attribution
MTA
Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.
Region: 
Global
Speakers: 
Rex Briggs
Marketing Evolution Founder and
MMA Subject Matter Expert
Ron Codd
Former Chief Finance Officer
PeopleSoft
Marisa Cranswick
Integrated Media Strategy Lead
Kroger
Moderator: 
Joanna O’Connell
Chief Intelligence Officer
Omnicom Media Group
Marc Vermut
VP, The Knowledge Lab
TransUnion
In Partnership With
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Measuring Brand Value

Wednesday, November 15, 2023 - 11:00am to 12:00pm EST

Attribution
MTA
How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.
Region: 
Global
Speakers: 
Marisa Cranswick
Integrated Media Strategy Lead
Kroger
Rachel Reiss
Manager, Media Strategy & Partnerships
Campbell
Joel Rubinson
MMA MTA Expert & President
Rubinson Partners, Inc.
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Moderator: 
Marc Vermut
VP, The Knowledge Lab
TransUnion
In Partnership With
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Measurement: Measuring Incrementality to Untangle Marketing Contribution

Wednesday, September 13, 2023 - 11:00am to 12:00pm EDT

Attribution
MTA
Are you truly confident that your marketing efforts are delivering the desired results? Do you struggle to accurately measure the incremental impact of each marketing tactic? This webinar will explore the best ways to measure incrementality in marketing. In this session we will discuss approaches for untangling attribution, the portfolio mix, and the pros and cons of various methodologies; the goal is to enable marketers to optimize investments more wisely.
Region: 
Global
Speakers: 
Neha Bhargava
Director of Advertising Research
Meta
Wayde Fleener
Senior Director Marketing Decision Sciences
Best Buy
Amy Adams
VP Media
Discover
Andy Kauffman
SVP, Marketing Strategy & Science
National Football League
Moderator: 
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Marc Vermut
VP, The Knowledge Lab
TransUnion
In Partnership With
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State of CX Maturity and Best Practices

Wednesday, August 16, 2023 - 11:00am to 12:00pm EDT

CX / Customer Experience
MMA's first-ever Customer Experience benchmark study will not only introduce a quantified framework for CX, but will showcase best practices from CX leaders who have focused on aligning CX to their overall business strategy.
Region: 
Global
Speakers: 
Matthew Egol
Founder & CEO, JourneySpark Consulting
CX Subject Matter Expert, MMA Global
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
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